MAFF, Music Art Fashion Forward, creates opportunities for artists around the world.
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Otay:Onii | MAFF Tour Shanghai (Episode 2)
"Lost is an illusion. Open your hands, you'll realize you have everything." Otay:onii (Lane Shi) is a multifaceted artist originally from Haining, China. Her artistic practice spans across music, sound design, installation art, and film composition. She is the lead vocalist and keyboardist of the punk spit band Elizabeth Colour Wheel (US). Lane's voice is like an ancient call, sometimes beckoning the soul, and at other times, piercing the listener like lightning. Lane came to the U.S. at a young age when she still needed parental accompaniment, living as an immigrant with a dual cultural background. This marginalized, non-mainstream existence makes her voice transcend cultures and languages. She wrote, "My task is to solve a puzzle with another puzzle that can't be seen, be touched, but to feel."
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Creator Spotlight
Being a third-culture Korean kid growing up in the Western world, Tae-Young had a strange time navigating through cultural affiliation. Inspired by a mix of American/Japanese media, Tae-Young create stories that people can connect with to help them feel less alone through their characters. "Create art just to create art. Don't follow whatever’s trendy or be motivated by money. Creating what you love the most is so much more rewarding and fulfilling."
Creators
Explore some of the creators behind the videos we love from directors, stylists, animators, sound designers, and beyond.
Gabriel Moses
director
Andre Bato
director
Alice Kong
director
NONOTAK
visuals
Aidan Zamiri
director
Nur Casadevall
director
Bafic
director
Georgia Tribuiani
director
Yoshi Sodeoka
director
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Playlists
Browse through our top picks
Advice to Youth
Created by MAFF
A compilation of industry legends who give us their tips on pushing forward through obstacles and never giving up.
- 0102:21
interviews
A Message to Young People from Andrei Tarkovsky
This excerpt is from the documentary ANDREY TARKOVSKY - A POET IN THE CINEMA, directed by Donatella Baglivo, produced by Ciak2000 srl.
- 0212:43
interviews
Naomi Campbell Meets Virgil Abloh
For the first in a series where British Vogue contributing editor Naomi Campbell meets designers making debuts at historic fashion houses, Campbell sits down with Virgil Abloh in his Paris headquarters. The recently-appointed artistic director of Louis Vuitton menswear reflects on his landmark first show, how his relationship with Kanye West galvanised his resolve to succeed, and what his appointment means for the next generation.
- 0304:48
interviews
How Jacquemus Became One Of Fashion's Most Loved Labels
The South of France has always served as inspiration for Simon Porte Jacquemus. Simon and i-D travelled together to Brame-Jean, the little town he grew up, in to learn about Simon’s upbringing, how he dealt with the loss of his mother, and being a designer in Paris.
Tripatorium
Created by MAFF
For altered states and good times.
- 0101:00
art
Brain Lapse
Hand-drawn animation with ink, white-out, coffee and collage.
- 0206:19
music
Die Vögel - Mesmerize
Our music video mashup using the track “Mesmerize” by Die Vögel using the animated film of Rodrigo Blaas 'Alma', Produced by Cecile Hokes.
- 0301:00
art
Night Vision
Hand-drawn animation with ink and white-out.